SEO Top Tips

Get your website noticed, ensure it is well optimised for the Google search bots!If you are thinging of doing this yourself here are some tips to help you on the way

Create a sitemap
Build a sitemap, and search engines will follow. Even if it's just a plain list of links to all the individual unique pages of your website on a page named sitemap.html, it's good enough. Creating a sitemap according to sitemaps protocol and submitting it via the webmaster tools section of each of the popular search engine is even better.

Page Title should spark interest
Page Title and Meta Description gets displayed in the Search Engine results. Make it something interesting that people will want to click. Don't fill it up with keywords. Just make a quick message that entices the user to click. This way when you attain higher rankings, you'll get a better click-through rate !

Unique Title & Meta Tags
Make sure the meta description and title tag is unique for each and every page of your site, and describes the content of the page (not the site, overall). SEO is more effective when done on a per-page basis. Search Engines favor unique pages. To check if you have duplicate or short meta tags and page titles, Sign up with the Google Webmaster Tools, and add your site there.

Get High Authority Links

It can take a while for your site to be fully crawled and indexed. Apart from creating and submitting a complete sitemap, do some Link Building. Try to get links to your website from 'relevant' established / authority sites; and not just to the homepage, linking to deep pages is also beneficial. All this will help your site being indexed faster.

Stop Keyword Stuffing
Would have worked great 5 years ago. But Search Engines (especially Google) now are penalizing websites for stuffing the keywords. Keyword Stuffing is the excessive repetition of a keyword or keyphrase in order to increase it's density and attain higher rankings. Include your important relevant keywords in places like the Title tag, Meta Description, Headings (Hx) and the main content; but don't overdo it.

Avoid Duplicate Content
Typically, a site's homepage can be accessed from 4 different URLs.
www.yourdomain.tld , www.yourdomain.tld/index.php , yourdomain.tld , yourdomain.tld/index.php
That's exactly the same content on 4 different URLs. Also these 4 URLs may have 4 different PRs (PageRank Leak). To make your homepage accessible via only ONE URL... say... www.yourdomain.tld/ , use this code in your domain root's .htaccess file. Also, If you have a subdomain that's in a publicly accessible folder of the parent domain, use a robots.txt file to prevent it from being indexed as a sub-folder. Or even better, use a .htaccess to redirect all requests to it as a folder, to the sub-domain. Any duplicate content on your website will end up hurting your rankings in the long run.

Use of Alt & Title Attributes
Use the image (img) tag's ALT attribute and anchor (a) tag's TITLE attribute to your advantage. Similar to the meta tags, don't stuff them with keywords. Use relevant keywords and keyphrases which best describe the image. Properly using the ALT attribute can help you rank better in the image search results too.

Say NO to JS / Flash navigation

Purely JavaScript and Flash based navigation systems look cool, but they are Search Engine UN-Friendly ! SEs can't read what you have included as links in javascript files and flash movies. So, if you really want to use JS / Flash menus, don't forget to include a text based version of the menu too; for search engines as well as those users who don't have JS / Flash enabled.

Content Quantity
Pages with only a couple of sentences won't rank higher. SEs need 'content' to index. Web pages with more information tend to rank better in Search Engines; but only up to a point. It's best to keep the word count on your pages between 200 and 800 words. Build as much text as you can keeping it unique and tasteful.

As they say, Content is king. Fresh Content. Focus on getting unique, interesting and highly relevant content on your website. This is where most of your efforts should be put. Update your website with new content frequently (every month, if not every week). Don't delete your old non-performing pages ; tweak their content, Title & meta tags a little and you could rank well with those pages too.

A well optimised website will start to work its way up the google listings much quicker than a site that has been badly put together. It will also help to get your site traffic up to run a simultaneous PPC campaign. This can have a limited budget to suit you.

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